Friday 13 December 2013

The importance of colour scheme in web design

It has been well documented over the years with countless studies into brain responses and emotive research that we as a species, react to things visually in a split second, milliseconds before other parts of the brain come into play and start to assemble the images before you, and start forming the reality that surrounds you.

When visitors respond to any marketing, wether it be a newsletter, leaflet or your website, the first thing they will notice is the colour scheme. Then they will notice the general aesthetic and wether it is something they like, then they will get to the content. So straight away in this time frame that lasts in the blink of an eye, the colour scheme would have already started to evoke some form of emotional response from the visitor.

Being creative, and smart with choosing your desired colour scheme well, you will influence your target audience before you write a single word. So it is best to try and get it right. It can affect the success of your business and its profitability more importantly.

So with that in mind, it is important to understand the qualities that certain main colours have, and their power to influence the subconscious brain.

Yellow Symbolises happiness, cheerful, hope and jealousy. This colour makes webpage brighter, but try to use it sparingly.

Red Is the colour that symbolises love, passion, fire and aggressiveness. In the business world, red is the colour used to motivate an individual to initiate action, convey a warning, or stop the user. 

At Red Noise Media, web design manchester. They use the red colour cautiously as it can be irritating. White Symbolises purity, truthfulness, cleanliness and spirituality. White colour is considered for a great background colour for business web design. Black Symbolises security, dignity, and earnestness. Grey is one of the good background colours and when used with other colours then also it blends well.

So you can see that Red Noise Media in this instance have used all of them colours to send subliminal messages to the visitor before they have looked at a single feature of the website and what they offer.

Blue Symbolises reassurance, trust and dignity. It is widely used by companies to attain through their website, a professional look.

Green Symbolises wealth, freedom, and growth. This colour is used for business websites for growing money, it is also a symbol in recent times of eco-friendly businesses, or companies who want to appear ethical.

Grey Symbolises security, dignity, and earnestness. Grey is one of the good background colours and when used with other colours then also it blends well. 

Pink Symbolises calm, nurturing, innocence, and cute. Pink is the good colour choice when your target audience is mainly comprised of  younger people and females. 

Purple Symbolises royal, creativity, luxury, wealth and mysterious. Purple is the favorite colour for artistic community, but it has no meaning in the business world. 

Orange Symbolises warmth, pleasure, and ambition. This colour is basically used for websites which deals in food and nature. Orange colour is used in web design services, but very less. 



Colour scheme helps you when you keep: Colour scheme simple, Use white space wherever necessary, Consistency in colours should be there and Lastly, Know your audience well.

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